Because a good idea can change everything.
The magicians are our engineers and R&D departments. They constantly innovate to reduce the use of virgin raw materials.
Since 2020, our 2 best-sellers, FriXion and G-2, have been manufactured with a minimum of 50% of recycled plastic, more proof of our desire to act effectively.
Recycling plastic water bottles to turn them into pens is another technological feat and that’s the story behind our B2P range since 2006.
In 2021, we’ll be going even further because for the first time worldwide, that same B2P range will be composed of not only recycled plastic from bottles, but also of plastic waste collected from beaches.
It’s an innovative initiative allowing us to take part at our level in tackling ocean pollution.